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Living the Coastal Life

Relax for a moment and explore the finest treasures of the beach.

Orange Beach · Gulf Shores · Fort Morgan · Perdido Key

The Gulf Coast Standard

The Coastal Current is your insider guide to the quieter, prettier and more memorable side of Alabama's Gulf Coast. The places worth finding, tables worth reserving, waters worth exploring and experiences worth building your memories around.

We advocate that shoreline life is most vibrant when viewed through a focus on excellence and purpose. Our meticulous vetting method picks out the venues and moments that align with our  benchmarks. We highlight the essential secrets so you can navigate the coast with unparalleled ease.

Discover the Gulf Coast

Wooden path through dunes to the coastal current
Coastal Experience
Image by Anna Naylor
Get on the Water

September 10–12 · Flora-Bama

One of the Gulf Coast’s most distinctive September traditions returns for three nights of professional bull riding at the Flora-Bama. Expect themed nights, live rodeo action, big crowds, and plenty of coastal-country energy just steps from the beach.

DJ Sqwrl — September Live Sets

Weekly throughout September

Catch DJ Sqwrl around the coast all month long: Fridays · 5–9 PM · The Gulf; Saturdays · 9 PM–12 AM · Tap & Still; Wednesdays · 7–10 PM · Sound Wave. A rotating weekly soundtrack for sunset drinks, late-night energy, and easy midweek plans along the coast.

September 19 · Locations Across the Alabama Gulf Coast

Spend a morning giving something back to the coastline. The annual Alabama Coastal Cleanup brings locals and visitors together to remove litter from beaches, waterways, and coastal habitats across the region.

September 19–20 · The Wharf

Two major events take over The Wharf for one September weekend, combining classic cars, live music, local vendors, family activities, military and veterans displays, food, and an energetic Main Street atmosphere.

September 24–27 · The Hangout · Gulf Shores

A multi-day Jeep gathering arrives in Gulf Shores with beach-town energy, community events, live entertainment, and plenty of customized vehicles gathered around The Hangout and Gulf Place.

Top 5 Events This September

A curated selection of the coast's most meaningful gatherings.

Fishing boats docked at sunset in the coastal current.
A Labor Day weekend tradition bringing competitive sportfishing and weigh-in excitement to the Orange Beach waterfront.

THE COASTAL CALENDAR

Experience September through our refined lens, highlighting the month’s most meaningful gatherings and local milestones across the shoreline.

SEPTEMBER EVENTS · ORANGE BEACH + GULF SHORES

Gulf Shores sign by the coastal current and beach pavilion
A free evening of live music overlooking the beach, with a DJ, community vendors and family-friendly activities.
  • September 3 - Chubby Carrier & The Bayou Swamp Band

  • September 10 - Spank the Monkey

  • September 17 - Frank Brown Songwriters

Crowd at The Wharf amphitheater by the coastal current.
Ty Myers brings The Legal Tour to The Wharf Amphitheater for an evening of live music under the coastal sky.

The Current List

Definitive best-of recommendations and curated collections from the Gulf Coast Standard.

The Concierge

Experience the Gulf Coast Standard with our premium trip-planning service. We curate bespoke itineraries and assist with reservations for the region's most exceptional dining, boating, and local experiences.

Golden sunset over a beach shoreline showing the coastal current.

“The Gulf Coast Standard is the quiet confidence that we find what’s worth knowing so you can experience the coast exceptionally well.”

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